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Latest Insights from The Mad Clientist

How Law Firms Smother Their Lateral Partners and Make Them Bolt

| The Mad Clientist | No Comments
Lateral partners don’t fail. Firms fail them. The most talented laterals arrive with instincts honed for speed, autonomy, and action – the traits making them rainmakers at their prior firm. And the traits you admire. So what goes wrong? After dozens of conversations with top rainmakers, both pre- and post-move,…

86% of CMOs Using Gen AI – Here’s How

| The Mad Clientist | No Comments
The “If” is dead. Now, it’s all about how and what. 86% of law firm marketing leaders are already using Generative AI. The debate is over. It’s no longer if legal marketers will adopt AI – it’s how fast and how smart. Most law firm marketing leaders (LFMLs) use Gen…

37 Law Firms Best by Industry: High Tech, Big Pharma and Financial Services

| The Mad Clientist | No Comments
It’s the difference between advice and answers. Advice includes an element of industry understanding and nuance. Answers state the facts. Clients pay premiums for advice. Not so much for facts. Industry understanding includes 2 key elements: industry dynamics, trends and regulatory protocols and – from a business development perspective –…

The Rise of the Empowered CMO

| The Mad Clientist | No Comments
A tense moment at the partner retreat: objections gaining momentum, partners digging in their heels. Then, the CMO rises from their seat, eyes blazing with conviction. “Obstacles? Sure. Hard? Absolutely. But the decisions are made. We’re doing this – and I’ll back every partner who’s in. This will succeed.” Silence…
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