For 30 years, we’ve helped our clients strategically drive revenue, boost performance, attract and retain clients, develop more business in new and existing markets, and create enduring relationships with our data-driven customized programs and solutions tailored to meet each client’s specific and unique needs.
Helping you build robust and enduring client relationships the right way
With customized world-class and data-driven client feedback solutions
Client Feedback
We help reveal powerful and defining client insights you simply can’t get anywhere else through world-class feedback.
Business Development
We help you and your firm catapult your business development skills, culture, and mindset—fast.
Client Service
We help you redefine how and what clients think about you and your law firm today and for the future.
Latest Insights
We examine the market from your client’s perspective to help you benchmark how clients acquire law firms.
Latest Insights from The Mad Clientist
A tense moment at the partner retreat: objections gaining momentum, partners digging in their heels. Then, the CMO rises from their seat, eyes blazing with conviction. “Obstacles? Sure. Hard? Absolutely. But the decisions are made. We’re doing this – and I’ll back every partner who’s in. This will succeed.” Silence…
Insights, answers, and industry knowledge aren’t limited to large firms. Corporate counsel are more open to using mid- and smaller-sized firms (500 attorneys or less) than at any time in recent memory. These firms are acutely aware of how garden variety client service just doesn’t cut it. A savvy group…
Despite everything going on – clients are still out looking for law firms. And – one thing hasn’t changed – corporate counsel rely on a peer recommendation to select the right firm for the job. In fact, 86% of all law firm/client relationships have one thing in common – they…
So much going on. So little bandwidth. It’s a stressor and a challenge. This clash is pulling law firm CMOs into new roles – some expected, others uncharted. Our ongoing surveys with law firm marketing leaders uncover a clear shift in roles and responsibilities. The new roles look like this:…
